Video Ads that Perform
Post-production and YouTube campaign optimization for agencies and brands who want more from their video investment.
Post-production that thinks past delivery.
Creative is the single biggest driver of ad ROI — responsible for nearly half of campaign effectiveness across all media, and 6x ROI on digital.
Source: Nielsen Catalina Solutions. Nearly 500 campaigns across all media platforms, Period 2016–Q1 2017.
Premium Post-Production
Collaborative editing for TV commercials, corporate storytelling, and advertising campaigns. I work alongside your creative directors to get it right.
YouTube Ad Strategy
I'll audit your existing campaigns and build a format strategy—bumpers, skippables, non-skips—based on how your audience engages.
Performance Optimization
Bring creative iteration to your campaigns. We review performance, run experiments, and iterate throughout the ad run—not just at launch.
Your TV campaign, optimized for YouTube.
I help agencies and brands take existing broadcast creative and adapt it for YouTube's unique ad formats—then manage performance so you're not just running ads, you're learning from them.
6-Second Bumpers
YouTu be's most underutilized ad format also offers the biggest ROI.
Skippable Strategy
Front-load the hook. Structure the message for viewers who might skip—and those who won't.
Ongoing Optimization
I partner with you through the life of your campaign, iterating on creative based on real performance data.
Google Certified
Google Ads Video Certified through Google's official certification program. I know the platform, the specs, and the strategies that drive results.
Strategy and creative, in one place.
Audit
I review your existing creative and campaign structure to find opportunities.
Strategy
We build a format plan and deliverables list tailored to your goals.
Deliver
I produce the additional cuts—bumpers, variants, platform-specific edits.
Optimize
We monitor performance and iterate throughout the campaign lifecycle.
Ray Gross
I'm an award-winning video editor based in Washington State, specializing in TV commercials and advertising campaigns. For years I've worked as a trusted post-production partner for regional producers and agencies across the mountain west.
Now I'm expanding that partnership—bringing YouTube strategy and campaign management to agencies and brands who want to get more from their existing creative investment.
Let's make your video work harder.
Whether you need post-production support or want to explore YouTube optimization, I'd love to hear about your project.